Andria Vidler to become the new Allwyn UK CEO

Incoming UK National Lottery operator， Allwyn， has appointed Andria Vidler as its new UK CEO – a move that will see her take on her new role on 1 October.

Vidler will take the role from Robert Chvátal， who was in the role through the numerous legal challenges presented to Allwyn by outgoing UK Lottery Operator， Camelot. However， with those challenges now at an end， Chvátal will return to his usual role as the Group CEO of Allwyn.

Vidler has been tasked immediately with leading Allwyn’s takeover of the Fourth National Lottery Licence in February 2024， and focusing on generating more money for good causes during the decade that Allwyn holds the licence for.

The incoming CEO was recently the EMEA (Europe， Middle-East & Africa) CEO of Tag Worldwide – prior to which she was also the CEO of Centaur Media.

Justin King， Chairman of Allwyn UK，Free games commented on Vidler’s new role: “Andria’s extensive expertise in helping entertainment brands adapt to the realities and opportunities of a data-enabled， multichannel landscape will be a fantastic asset to The National Lottery.”

Meanwhile， Robert Chvátal， Allwyn Group CEO， added: “Andria’s experience of developing and managing compelling brands， content and campaigns that connect with audiences in a fast-changing digital environment made her the ideal choice for our new CEO.

“In her new role， she will not only be able to draw on the great talent we have in the UK but also all the advantages of the powerful Allwyn Group platform.”

Vidler said of her new role: “This is such an exciting opportunity to ensure The National Lottery， a hugely loved UK brand that delivers immense benefits to society， is in the best shape possible for the future.

"I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”